Week 4 – Search engine marketing (SEM) and display advertising – Shuffle Q/A 1

13. As a digital marketer managing Google Ads, you track and determine if potential customers are becoming paying customers. This describes which Google Ad setup step?

  • Set up conversions
  • Select your targeting
  • Define your campaign goal
  • Choose your bidding strategy

14. Which of the following refers to the broad keyword match type?

  • It shows on searches that have the same meaning or same intent as a keyword
  • It shows your ads on phrases that relate to your keyword and may not include the keyword itself
  • It includes the meaning of your keyword and is more flexible than the exact match type
  • It gives you total control over who sees your ad and is more flexible than exact match type

15. Consider the following statement:

Google rates the relevance of your ads and landing page to a query and how likely a user is to click your ad.

What does this refer to?

  • Ad quality factors
  • Ad Rank factors
  • Ad position status
  • Keyword match types

16. When would marketers choose uploaded display ads instead of responsive display ads?

  • They are not familiar with the different ad sizes
  • They prefer that Google creates the ad
  • They do not have the design resources to create the ad
  • They have a specific vision for their ad design

17. To drive the best results, how many elements does Google recommend uploading for responsive display ads?

  • 5 headlines, 5 images, and 5 descriptions
  • 2 headlines, 2 images, and 2 descriptions
  • 20 headlines, 20 images, and 20 descriptions
  • 5 headlines, 10 images, and 15 descriptions

18. A marketer posts an ad that quickly appears in the search results pages. What does this refer to?

  • An advantage of advertising pay models
  • An advantage of search engine marketing
  • An advantage of Pay-per-click (PPC)
  • An advantage of search engine optimization

19. A business hasn't built up enough authority or reputation to receive traffic for certain search terms in the search listings. Which benefit of search engine marketing addresses this need?

  • It helps you reach customers who are likely to buy from your company
  • An algorithm to determine which landing page the searcher will go to
  • You can quickly appear in the search results pages
  • You can learn which of your ads are driving sales

20. As a digital marketer setting up a search engine marketing ad, you display information that highlights a specific aspect of a product. What is the term for this format?

  • Call extension
  • Price extension
  • Sitelink extension
  • Structured snippet extension

21. As a digital marketer, your first step in creating a Google ad is to define your campaign goal. Which question will help to determine this?

  • What do you want to achieve with the ad?
  • What is the headline for the ad?
  • Where do you want the ad to appear?
  • What is your budget?

22. You are setting up keyword matching for “low-carb diet plan.” Your ad also displays for less targeted keywords such as “carb-free foods,” “low-carb diets,” and “low calorie recipes.”

What keyword match type is this?

  • Broad match
  • Narrow match
  • Similar match
  • Exact match

Shuffle Q/A 2

23. Which statement regarding Ad Rank factors is true?

  • Ad extensions have no impact on Ad Rank.
  • Google assesses the quality and relevance of a landing page to a query.
  • There are only three Ad Rank factors.
  • The lower the bid, the higher the ad may show in the SERPs.

24. Which of the following is a Google Ad best practice?

  • Add generic sales language, such as “call us today.”
  • Include at least one keyword in the headlines.
  • Avoid adding more than one ad extension.
  • Always use the website homepage as the landing page.

Devendra Kumar

Project Management Apprentice at Google

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