13. As a digital marketer managing Google Ads, you track and determine if potential customers are becoming paying customers. This describes which Google Ad setup step?
- Set up conversions
- Select your targeting
- Define your campaign goal
- Choose your bidding strategy
14. Which of the following refers to the broad keyword match type?
- It shows on searches that have the same meaning or same intent as a keyword
- It shows your ads on phrases that relate to your keyword and may not include the keyword itself
- It includes the meaning of your keyword and is more flexible than the exact match type
- It gives you total control over who sees your ad and is more flexible than exact match type
15. Consider the following statement:
Google rates the relevance of your ads and landing page to a query and how likely a user is to click your ad.
What does this refer to?
- Ad quality factors
- Ad Rank factors
- Ad position status
- Keyword match types
16. When would marketers choose uploaded display ads instead of responsive display ads?
- They are not familiar with the different ad sizes
- They prefer that Google creates the ad
- They do not have the design resources to create the ad
- They have a specific vision for their ad design
17. To drive the best results, how many elements does Google recommend uploading for responsive display ads?
- 5 headlines, 5 images, and 5 descriptions
- 2 headlines, 2 images, and 2 descriptions
- 20 headlines, 20 images, and 20 descriptions
- 5 headlines, 10 images, and 15 descriptions
18. A marketer posts an ad that quickly appears in the search results pages. What does this refer to?
- An advantage of advertising pay models
- An advantage of search engine marketing
- An advantage of Pay-per-click (PPC)
- An advantage of search engine optimization
19. A business hasn't built up enough authority or reputation to receive traffic for certain search terms in the search listings. Which benefit of search engine marketing addresses this need?
- It helps you reach customers who are likely to buy from your company
- An algorithm to determine which landing page the searcher will go to
- You can quickly appear in the search results pages
- You can learn which of your ads are driving sales
20. As a digital marketer setting up a search engine marketing ad, you display information that highlights a specific aspect of a product. What is the term for this format?
- Call extension
- Price extension
- Sitelink extension
- Structured snippet extension
21. As a digital marketer, your first step in creating a Google ad is to define your campaign goal. Which question will help to determine this?
- What do you want to achieve with the ad?
- What is the headline for the ad?
- Where do you want the ad to appear?
- What is your budget?
22. You are setting up keyword matching for “low-carb diet plan.” Your ad also displays for less targeted keywords such as “carb-free foods,” “low-carb diets,” and “low calorie recipes.”
What keyword match type is this?
- Broad match
- Narrow match
- Similar match
- Exact match
Shuffle Q/A 2
23. Which statement regarding Ad Rank factors is true?
- Ad extensions have no impact on Ad Rank.
- Google assesses the quality and relevance of a landing page to a query.
- There are only three Ad Rank factors.
- The lower the bid, the higher the ad may show in the SERPs.
24. Which of the following is a Google Ad best practice?
- Add generic sales language, such as “call us today.”
- Include at least one keyword in the headlines.
- Avoid adding more than one ad extension.
- Always use the website homepage as the landing page.
