37. How is an area chart different from a line chart?
- Area charts can show data with partial and whole results.
- The changing variable connects on a continuous line.
- Area charts can only be single or stacked.
- The space under the line is shaded in with colors or textures.
38. An e-commerce business hires someone to collect and analyze data as well as create visualizations. What role does this describe?
- Marketing coordinator
- Project manager
- Graphic designer
- Data analyst
39. Imagine that a marketer is working with a dataset in a spreadsheet. They want to view the data from a new perspective to help them categorize it and identify insights or trends. What spreadsheet tool should they use?
- Pivot table
- Data visualization
- Values
- Columns
40. Which three steps should you follow when creating an effective presentation using marketing analytics?
- Introduce data visualizations, include all campaign data, and share insights at the end of the presentation
- Develop a clear outline of the presentation, choose the correct data, and include the most relevant metrics
- Learn about stakeholders, include all campaign data in the presentation, and use an interactive template
- Find an interactive template, gather insights from previous campaigns, and include all metrics
41. A marketer uses a tool to categorize spreadsheet data and identify any patterns in the data. What tool allows them to do this?
- Pivot table
- Campaign view
- Filter table
- Sorted table
42. Which of the following tasks would a marketing coordinator be responsible for? Select all that apply.
- Applying statistical methods to data
- Identifying target audiences through research
- Evaluating trends
- Running campaigns
43. Which of the following resources help marketers visualize data with custom reports and dashboards? Select all that apply.
- Google Looker Studio
- Tableau
- Google Sheets
- Microsoft Excel
44. A marketer shares campaign insights with a director because the director funds the campaign and plans to make decisions based on its results. What is likely the director’s role in the campaign?
- Marketer
- Stakeholder
- Data analyst
- Campaign advisor
45. What are the three main fields used to categorize data in a pivot table?
- Display, Columns, Filter
- Filter, Units, Rows
- Function, Name, Menu
- Rows, Columns, Values
46. Which of the following guidelines should a marketer follow when working with stakeholders in a marketing campaign?
- Create a map to understand previous campaign stakeholders
- Identify which team members the stakeholder has worked with before
- Understand why the stakeholder is interested in the campaign
- Provide limited information to the stakeholder to manage their expectations
Shuffle Q/A 4
47. A marketer uses a chart to compare two variables side-by-side. The chart displays each variable as a bar. What type of chart did the marketer create?
- Line chart
- Histogram
- Pivot chart
- Vertical column chart
48. A marketer uses a graph to compare the revenue generated from five campaigns. The chart displays each campaign as a percentage of a whole. What type of chart did the marketer use?
- Histogram
- Pie chart
- Bar chart
- Line chart
