25. A marketer creates a new campaign and uses a tool to learn what content receives the most engagement and results. What is this an example of?
- An effect of qualitative strategy
- A consideration in customer analysis
- A result of traffic measurement
- A benefit of social media analytics
26. Which of the following best describes the relationship between social media goals and metrics?
- Social media goals and metrics allow you to skip stages in the marketing funnel.
- Social media goals determine which metrics are the most popular.
- Social media goals and metrics decrease your budget.
- Social media goals determine which metrics you should focus on and optimize.
27. A marketer uses social media analytics to track a campaign’s performance. After three months, they learn that video content performs better on Facebook than on Instagram.
What should the marketer do based on these results?
- Continue publishing similar content on Facebook and adjust the content strategy for Instagram
- Revisit and adjust the social media marketing goals to align with the content performance
- Stop posting content on Instagram and update the Facebook content strategy
- Stop sharing longer posts on Facebook and update the Instagram content strategy
28. What is a social media key performance indicator (KPI) used to assess?
- Whether a social media campaign’s goals are relevant
- Whether a social media campaign has had a sufficient return on investment
- Whether a marketer is tracking the most relevant social media metrics
- Whether a social media marketing strategy is effective
29. What should a marketer do to tailor their social media report for a specific audience? Select all that apply.
- Adjust the level of detailed data on specific items accordingly
- Assess the design of the report and ensure it uses the correct branding and fonts
- Include information that is easy to understand and relevant to a broad audience
- Consider who will read the report and align the report to the needs of that group
30. Fill in the blank: An effective social media report provides context, which helps the audience _____.
- review the key campaign strategy update recommendations
- determine why the campaign may have gotten the results it did
- validate the campaign’s return on investment
- understand the report and connect to the story the data is telling
31. When you deliver a social media report presentation, you should remember to pace yourself. What does this mean?
- Take long pauses between each slide and wait for any questions
- Briefly pause between each slide and speak in slow, easy-to-understand sentences
- Adjust the discussion according to what is most important to the audience
- Be prepared to share only important points should an unexpected event occur
32. A marketer launches a campaign for a new product. They decide to gather data for the campaign by observing how people refer to the business. What type of data is this?
- Qualitative data
- Social data
- Quantitative data
- Numeric data
33. How do social media goals and metrics work together?
- Social media goals and metrics increase your budget.
- Social media goals determine which metrics are the most popular.
- Social media goals determine which metrics to focus on and optimize.
- Social media goals and metrics allow you to skip stages in the marketing funnel.
34. A marketer considers what data and insights will be used in a social media report. What does this help them determine?
- How data is collected for reports
- How frequently to present reports
- What insights to exclude from reports
- How to tailor reports to an audience
Shuffle Q/A 3
35. In a social media report, what is the benefit of visualizing data with charts or graphs?
- To describe the procedure for collecting data
- To justify the selection of specific social media analytics tools
- To include additional data that may not fit in a written narrative
- To help an audience understand the information in the report
36. Consider the following scenario:
A marketer delivers a social media report presentation to a small group of stakeholders. They include a compelling statistic and a positive customer review from a social media post. The marketer says: “And this is only one of many positive comments!”
What presentation best practice does this example describe?
- Connect with your audience
- Be flexible
- Pace yourself
- Check in periodically
