Week 4 – Social media analytics and reporting – Shuffle Q/A 2

25. A marketer creates a new campaign and uses a tool to learn what content receives the most engagement and results. What is this an example of?

  • An effect of qualitative strategy 
  • A consideration in customer analysis 
  • A result of traffic measurement
  • A benefit of social media analytics

26. Which of the following best describes the relationship between social media goals and metrics?

  • Social media goals and metrics allow you to skip stages in the marketing funnel.
  • Social media goals determine which metrics are the most popular.
  • Social media goals and metrics decrease your budget.
  • Social media goals determine which metrics you should focus on and optimize. 

27. A marketer uses social media analytics to track a campaign’s performance. After three months, they learn that video content performs better on Facebook than on Instagram.

What should the marketer do based on these results?

  • Continue publishing similar content on Facebook and adjust the content strategy for Instagram
  • Revisit and adjust the social media marketing goals to align with the content performance 
  • Stop posting content on Instagram and update the Facebook content strategy
  • Stop sharing longer posts on Facebook and update the Instagram content strategy

28. What is a social media key performance indicator (KPI) used to assess?

  • Whether a social media campaign’s goals are relevant
  • Whether a social media campaign has had a sufficient return on investment
  • Whether a marketer is tracking the most relevant social media metrics
  • Whether a social media marketing strategy is effective

29. What should a marketer do to tailor their social media report for a specific audience? Select all that apply.

  • Adjust the level of detailed data on specific items accordingly 
  • Assess the design of the report and ensure it uses the correct branding and fonts
  • Include information that is easy to understand and relevant to a broad audience
  • Consider who will read the report and align the report to the needs of that group

30. Fill in the blank: An effective social media report provides context, which helps the audience _____.

  • review the key campaign strategy update recommendations 
  • determine why the campaign may have gotten the results it did
  • validate the campaign’s return on investment
  • understand the report and connect to the story the data is telling

31. When you deliver a social media report presentation, you should remember to pace yourself. What does this mean?

  • Take long pauses between each slide and wait for any questions 
  • Briefly pause between each slide and speak in slow, easy-to-understand sentences 
  • Adjust the discussion according to what is most important to the audience
  • Be prepared to share only important points should an unexpected event occur 

32. A marketer launches a campaign for a new product. They decide to gather data for the campaign by observing how people refer to the business. What type of data is this?

  • Qualitative data
  • Social data 
  • Quantitative data 
  • Numeric data

33. How do social media goals and metrics work together?

  • Social media goals and metrics increase your budget.
  • Social media goals determine which metrics are the most popular.
  • Social media goals determine which metrics to focus on and optimize.
  • Social media goals and metrics allow you to skip stages in the marketing funnel.

34. A marketer considers what data and insights will be used in a social media report. What does this help them determine?

  • How data is collected for reports
  • How frequently to present reports
  • What insights to exclude from reports
  • How to tailor reports to an audience

Shuffle Q/A 3

35. In a social media report, what is the benefit of visualizing data with charts or graphs?

  • To describe the procedure for collecting data
  • To justify the selection of specific social media analytics tools
  • To include additional data that may not fit in a written narrative
  • To help an audience understand the information in the report

36. Consider the following scenario:

A marketer delivers a social media report presentation to a small group of stakeholders. They include a compelling statistic and a positive customer review from a social media post. The marketer says: “And this is only one of many positive comments!”

What presentation best practice does this example describe?

  • Connect with your audience
  • Be flexible
  • Pace yourself
  • Check in periodically

Devendra Kumar

Project Management Apprentice at Google

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