49. What can you use to measure progress toward a goal?
- Customer feedback
- Campaign timelines
- Marketing funnels
- Social media metrics
50. In the awareness stage of the marketing funnel, a business measures the attention they receive across all social media platforms during a reporting period. What metric does this describe?
- Conversions
- Testimonials
- Brand awareness
- Applause rate
51. What factors should you consider to help you decide how frequently to present social media reports? Select all that apply.
- Who collected the data
- How the insights will be used
- What data will be reported
- Where the data is from
52. When you deliver a social media report, you should remember to guide your audience. What does this mean?
- Briefly pause between each slide and speak in slow, easy-to-understand sentences, and ask frequent questions
- Clarify what you’ve noticed about the data, and move between sections by using phrases like “as I mentioned before”
- Prepare ahead of time to help you identify answers to the types of questions your audience might have
- Speak fast and be prepared to share only important points should an unexpected event occur
53. What should a marketer consider when creating a social media report? Select all that apply.
- Relevance of data
- Report frequency
- Stakeholders’ names
- Target audience
54. As a marketer, you create a social media report that is easy to understand and allows your audience to connect to the story the data is telling. How do you achieve this?
- By highlighting figures
- By including relevant and irrelevant information
- By providing context
- By excluding graphs and charts
