Week 4 – Social media analytics and reporting – Shuffle Q/A 4

49. What can you use to measure progress toward a goal?

  • Customer feedback 
  • Campaign timelines 
  • Marketing funnels
  • Social media metrics

50. In the awareness stage of the marketing funnel, a business measures the attention they receive across all social media platforms during a reporting period. What metric does this describe?

  • Conversions
  • Testimonials
  • Brand awareness
  • Applause rate

51. What factors should you consider to help you decide how frequently to present social media reports? Select all that apply.

  • Who collected the data 
  • How the insights will be used
  • What data will be reported
  • Where the data is from 

52. When you deliver a social media report, you should remember to guide your audience. What does this mean?

  • Briefly pause between each slide and speak in slow, easy-to-understand sentences, and ask frequent questions  
  • Clarify what you’ve noticed about the data, and move between sections by using phrases like “as I mentioned before”
  • Prepare ahead of time to help you identify answers to the types of questions your audience might have
  • Speak fast and be prepared to share only important points should an unexpected event occur

53. What should a marketer consider when creating a social media report? Select all that apply.

  • Relevance of data
  • Report frequency 
  • Stakeholders’ names  
  • Target audience

54. As a marketer, you create a social media report that is easy to understand and allows your audience to connect to the story the data is telling. How do you achieve this?

  • By highlighting figures 
  • By including relevant and irrelevant information
  • By providing context 
  • By excluding graphs and charts 

Devendra Kumar

Project Management Apprentice at Google

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