25. What does a digital marketer need to consider when developing a strategy for a paid social media campaign? Select all that apply.
- Who is the target audience
- What is the campaign objective
- What platform should they use
- What will be the organic reach
26. A marketer decides to personalize their ads and limit the frequency of the ads. What is this an example of?
- Remarketing strategy best practices
- Social media metrics best practices
- Business strategy best practices
- Paid marketing best practices
27. What are the components of a paid social media advertising budget? Select all that apply.
- Content creation
- Payroll
- Tools
- Ad spend
28. A business wants to create social campaigns to raise brand awareness, deliver specific messages, and increase engagement. Which bidding strategy is ideal for this?
- Cost-per-service (CPS)
- Cost-per-ad (CPA)
- Cost-per-count (CPC)
- Cost-per-thousand impressions (CPM)
29. Fill in the blank: Targeting relevant customers, increasing remarketing capabilities, and reaching an audience quickly are all benefits of _____.
- borrowed social media
- paid social media
- owned social media
- organic social media
30. Which type of social media is best for raising brand awareness, targeting specific audiences, and driving conversions?
- Targeted social media
- Brand-focused social media
- Paid social media
- Organic social media
31. What types of marketing goals can paid social media help a company achieve? Select all that apply.
- Nurturing customer relationships
- Targeting specific audiences
- Raising brand awareness
- Driving conversions
32. Why is it important to build a social media campaign around one of your customer personas?
- It helps you clearly define the purpose of your campaign and increase brand awareness and followers
- It helps you track the right metrics and KPIs associated with your campaign when you begin setting up your ads
- It helps you to focus on the social media platform that is currently your biggest source of leads
- It helps you allocate your budget more effectively because It can get expensive to reach a wide audience with ads
33. A marketer uploads a list of email contacts to the platform of their choice. What happens next?
- Their ads frequently appear on search results pages
- Their ads appear on the audience’s feed on the specific platform
- Their ads frequently appear on all social media platforms
- Their ads track the pages and products the customer views
34. As a marketer, you post regular high-quality organic content. The posts take a few days to reach your target audience due to the platform algorithm. What is the result of this?
- It can increase leads
- It can cost leads
- It can shorten the campaign
- It can increase post ranking
Shuffle Q/A 3
35. As a marketer, you use paid social media to achieve your marketing goals. What does paid social media allow you to do? Select all that apply.
- Optimize ads with A/B testing
- Boost organic content
- Target ads to lookalike audiences
- Build nurturing relationships
36. Fill in the blank: To achieve your desired results, it is important to clearly define the _____ of your paid campaign.
- timeline
- budget
- purpose
- audience
