Week 5 – Paid social media – Shuffle Q/A 2

25. What does a digital marketer need to consider when developing a strategy for a paid social media campaign? Select all that apply.

  • Who is the target audience
  • What is the campaign objective
  • What platform should they use
  • What will be the organic reach

26. A marketer decides to personalize their ads and limit the frequency of the ads. What is this an example of?

  • Remarketing strategy best practices
  • Social media metrics best practices
  • Business strategy best practices
  • Paid marketing best practices

27. What are the components of a paid social media advertising budget? Select all that apply.

  • Content creation
  • Payroll
  • Tools
  • Ad spend

28. A business wants to create social campaigns to raise brand awareness, deliver specific messages, and increase engagement. Which bidding strategy is ideal for this?

  • Cost-per-service (CPS)
  • Cost-per-ad (CPA)
  • Cost-per-count (CPC)
  • Cost-per-thousand impressions (CPM)

29. Fill in the blank: Targeting relevant customers, increasing remarketing capabilities, and reaching an audience quickly are all benefits of _____.

  • borrowed social media
  • paid social media
  • owned social media
  • organic social media

30. Which type of social media is best for raising brand awareness, targeting specific audiences, and driving conversions?

  • Targeted social media
  • Brand-focused social media
  • Paid social media
  • Organic social media

31. What types of marketing goals can paid social media help a company achieve? Select all that apply.

  • Nurturing customer relationships
  • Targeting specific audiences
  • Raising brand awareness
  • Driving conversions

32. Why is it important to build a social media campaign around one of your customer personas?

  • It helps you clearly define the purpose of your campaign and increase brand awareness and followers
  • It helps you track the right metrics and KPIs associated with your campaign when you begin setting up your ads
  • It helps you to focus on the social media platform that is currently your biggest source of leads
  • It helps you allocate your budget more effectively because It can get expensive to reach a wide audience with ads

33. A marketer uploads a list of email contacts to the platform of their choice. What happens next?

  • Their ads frequently appear on search results pages
  • Their ads appear on the audience’s feed on the specific platform
  • Their ads frequently appear on all social media platforms
  • Their ads track the pages and products the customer views

34. As a marketer, you post regular high-quality organic content. The posts take a few days to reach your target audience due to the platform algorithm. What is the result of this?

  • It can increase leads
  • It can cost leads
  • It can shorten the campaign
  • It can increase post ranking

Shuffle Q/A 3

35. As a marketer, you use paid social media to achieve your marketing goals. What does paid social media allow you to do? Select all that apply.

  • Optimize ads with A/B testing
  • Boost organic content
  • Target ads to lookalike audiences
  • Build nurturing relationships

36. Fill in the blank: To achieve your desired results, it is important to clearly define the _____ of your paid campaign.

  • timeline
  • budget
  • purpose
  • audience

Devendra Kumar

Project Management Apprentice at Google

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