37. What guides a company’s social media advertising budget?
- Metrics from a social media platform
- The goals set in a paid social media strategy
- The quarterly sales plan
- Internal resources
38. What is organic social media?
- Advertising without platform usage
- Marketing without paid promotion
- Promoting without content creation
- Selling without company branding
39. You’re creating a new social media marketing campaign. Your goal is to increase awareness and conversions and target specific audiences. What type of social media will help you achieve your goals?
- Paid social media
- Multi-platform social media
- Organic social media
- Conversion social media
40. What should a company consider when deciding which social media platforms to use for their campaign? Select all that apply.
- Platforms that offer the most competition for a company
- Platforms that a company is familiar with
- Platforms that a company has not advertised on
- Platforms that a company has an established audience on
41. Which of the following can help marketers allocate a budget more effectively?
- Targeting people according to keywords
- Using filters to narrow the target audience
- Developing and uploading campaign content
- Understanding platform dimensions
42. Fill in the blank: You can use _____ to boost top-performing organic content, so it reaches more people.
- funds from your paid media budget
- funds from your organic media budget
- videos and static images
- remarketing tactics
43. What are the main types of remarketing? Select all that apply.
- Impression-based
- Click-based
- Pixel-based
- List-based
44. What do the goals you set in a paid social media strategy help with?
- The marketing strategy
- The business goals
- The monthly asset list
- The social media advertising budget
45. What are Cost-per-click (CPC), Cost-per-action (CPA), and Cost-per-thousand impressions (CPM) examples of?
- Common social media goals
- Common advertising metrics
- Common remarketing strategies
- Common bidding strategies
46. What does organic social media enable marketers to do?
- Raise brand awareness, target specific audiences, and encourage conversions
- Gather data about the content’s performance using analytics tools
- Nurture connections with customers through communication and relationship-building
- Boost top-performing organic content to reach more people
Shuffle Q/A 4
47. What does a digital marketer need to consider when developing a strategy for a paid social media campaign? Select all that apply.
- Define campaign length
- How to add additional staff members
- Develop and upload creatives
- Set campaign budget
48. Fill in the blank: A paid social media campaign should be built around reaching one of a company’s _____ on social media.
- hesitant consumer markets
- most exclusive customers
- competitor’s customers
- customer personas
