17. Fill in the blank: Best practices for writing research questions include questions that are _____. Select all that apply.
- actionable
- specific
- broad
- neutral
18. Imagine you are preparing research questions for a fitness tracker design. Which of the following questions applies in a qualitative research method?
- How easy was it for users to access the app while walking?
- How many miles did a user typically walk in a week?
- How many times did the user access the app per day?
- How often did the user access the app while walking?
19. A research team measured the results of their fitness app prototype and found 40% of users completed all of the sign-up tasks. Which key performance indicator (KPI) demonstrates this measurement?
- Conversion rate
- User error rate
- Time on task
- Drop off rate
20. You want to quantifiably measure how well users completed tasks for your design prototype by asking users to complete a questionnaire that measures usability. Which KPI should you use?
- System Usability Scale
- User error rate
- Use of navigation vs. search
- Conversion rate
