Week 3 – Digital marketing and e-commerce strategy – Shuffle Q/A 1

14. A marketer is considering the pros and cons of paid search. Which of the following is an advantage of paid search ads?

  • They don’t disappear when you stop paying for them.
  • It produces results slowly.
  • It produces results quickly.
  • It lasts longer than SEO.

15. Why is social media marketing important?

  • It drives engagement and promotes a brand on social media channels.
  • It is more valuable than a digital marketing strategy when connecting with customers.
  • It sends automatic emails to potential customers about a brand.
  • It plans and publishes valuable content for a brand.

16. What helps brands avoid coming across as spammers? Select all that apply.

  • Email personalization
  • Bulk emails
  • Paid ads
  • Email segmentation

17. Imagine that a business divides their email subscriber list into smaller groups based on specific criteria. What is this process called?

  • Brand building
  • Personalization
  • Segmentation
  • Social listening

18. Which of the following best describes a brand?

  • How a company communicates its values and culture
  • How a company markets its primary asset, like a product or service
  • How much customers are willing to pay for a company’s products
  • How a company is perceived by the public

19. How can a marketer use what they learn in the initial planning stage to establish a strong digital marketing strategy? Select all that apply.

  • Analyze marketing campaign analytics and reporting
  • Review existing media to identify gaps
  • Decide how to allocate the budget
  • Figure out which channels to focus on and what content to run

20. Which of the following statements refer to marketing goals?

  • They are specific objectives in a plan or strategy aren’t connected to a business’s goals.
  • They include things like increasing profits and raising productivity.
  • They are specific objectives in a plan or strategy that should support a business’s larger aims.
  • They are typically big, long-term, and have the potential to affect an entire company.

21. Digital channels fit into three main categories. What are these categories?

  • Direct, owned, and earned media
  • Paid, owned, and free media
  • Paid, owned, and earned media
  • Banner, owned, and social media

22. A business owner grows their email lists by linking ads to email sign-up forms. They contact customers directly and inform them about special promotions.

Which one of the five pillars of social media marketing does this represent?

  • Listening
  • Strategy
  • Publishing
  • Reporting
  • Paid social media

23. What can businesses do to personalize their emails to customers? Select all that apply.

  • Follow up on previous interactions
  • Send promotions for special events like birthdays and holidays
  • Run a different email for every single subscriber
  • Avoid asking customers for their opinion

24. A business wants to follow up on a customer’s recent interactions. Which of the following could they include in an email?

  • Share information about the business’s history
  • Urge them to order soon
  • Ask a customer to share their opinion on their recent purchases
  • Offer them a discount for a product they didn’t order

Shuffle Q/A 2

25. What term describes the way a company is perceived by the public?

  • Company worth
  • Brand
  • Brand equity
  • Financial worth

26. Imagine that a company invests in its marketing strategy but does not have a strong brand identity. What is the likely result?

  • Customers will prefer the company to its competitors.
  • Customers will remain loyal to the company.
  • Customers will not seek out a company’s competitors.
  • Customers will not remember who the company is.

Devendra Kumar

Project Management Apprentice at Google

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