25. Which type of survey measures a customer’s satisfaction with products or services?
- Usability survey
- Buyer persona survey
- Pre-purchase survey
- Customer satisfaction (CSAT) survey
26. An e-commerce marketer builds customer loyalty by sending an email about the company’s environmentally friendly approach to their products. What strategy for building community are they using?
- Offer customers a subscription
- Demonstrate company values
- Share about the team
- Create user-generated content
27. As a digital marketer, you offer a tier-based rewards program to encourage customers to purchase from a brand. What incentive could you use for a tier-based rewards program?
- “Free shipping on all purchases over $200”
- “Reach silver status if you spend over $150”
- “Same-day delivery when you pay the annual fee”
- “Earn one point for every dollar you spend”
28. As a digital marketer, you create a rewards program that allows customers to sign up for a virtual club after making a purchase. Why do you use this rewards program tactic to increase customer loyalty?
- It allows customers to join a community of people with similar interests.
- It encourages customers to reach a specific spending goal.
- It gives customers access to members-only customer service support.
- It offers customers a discount based on their shopping habits.
29. A digital marketer learns that many customers are familiar with a business and have considered buying its products. However, they have not made a purchase. Why would the marketer use dynamic remarketing to reach these customers?
- It provides a detailed description of the business’s products compared to competitors.
- It increases the price of products when displaying the ads to customers.
- It encourages customers to return to the store and complete their purchase.
- It helps sell low-performing products faster.
30. Fill in the blank: Businesses send _____ to prompt customers to make a repeat purchase when the items they previously bought are limited.
- review request surveys
- customer satisfaction surveys
- replenishment emails
- “thank you” emails
31. As a digital marketer sending post-purchase emails, you are waiting an appropriate amount of time before sending emails to customers. This represents which tip for effective post-purchase communication?
- Pace your communication
- Offer incentives
- Strike a balance between promotional and engaging
- Personalize the experience
32. As an e-commerce marketer, you aim to build customer loyalty to a brand. You know that customers need to trust the brand to become loyal and make repeat purchases. How can you build customer trust in the brand?
- Include a short time frame for returns and exchanges.
- Offer free shipping and returns.
- Share customers’ personal and financial information.
- Engage with customers via social media rather than email.
33. Which of the following statements regarding building loyalty in customers is true?
- Building loyalty is the third stage of the marketing funnel.
- Email providers typically recognize abandoned cart emails as spam.
- 12% of customers buy from brands who share their values.
- Writing product reviews and uploading videos are examples of user-generated content.
34. As a digital marketer, you are creating a rewards program. Your program has an incentive based on the amount paid during a single purchase. What type of rewards program are you using?
- Spend-based model
- Tier-based model
- Points model
- Subscription model
Shuffle Q/A 3
35. What are ways to make a rewards program more personalized? Select two.
- Begin an email with the recipient’s name
- Provide incentives based on shopping habits
- Create a virtual event for rewards members
- Automatically enroll customers in the program
36. What is the marketing term for displaying ads that contain the products or services that previous customers already viewed on your website?
- Impression advertising
- Dynamic advertising
- Dynamic remarketing
- Impression remarketing
