Week 1 – Introduction to satisfaction guaranteed: develop customer loyalty online – Shuffle Q/A 2

25. Which type of survey measures a customer’s satisfaction with products or services?

  • Usability survey
  • Buyer persona survey
  • Pre-purchase survey
  • Customer satisfaction (CSAT) survey

26. An e-commerce marketer builds customer loyalty by sending an email about the company’s environmentally friendly approach to their products. What strategy for building community are they using?

  • Offer customers a subscription
  • Demonstrate company values
  • Share about the team
  • Create user-generated content

27. As a digital marketer, you offer a tier-based rewards program to encourage customers to purchase from a brand. What incentive could you use for a tier-based rewards program?

  • “Free shipping on all purchases over $200”
  • “Reach silver status if you spend over $150”
  • “Same-day delivery when you pay the annual fee”
  • “Earn one point for every dollar you spend”

28. As a digital marketer, you create a rewards program that allows customers to sign up for a virtual club after making a purchase. Why do you use this rewards program tactic to increase customer loyalty?

  • It allows customers to join a community of people with similar interests.
  • It encourages customers to reach a specific spending goal.
  • It gives customers access to members-only customer service support.
  • It offers customers a discount based on their shopping habits.

29. A digital marketer learns that many customers are familiar with a business and have considered buying its products. However, they have not made a purchase. Why would the marketer use dynamic remarketing to reach these customers?

  • It provides a detailed description of the business’s products compared to competitors.
  • It increases the price of products when displaying the ads to customers.
  • It encourages customers to return to the store and complete their purchase.
  • It helps sell low-performing products faster.

30. Fill in the blank: Businesses send _____ to prompt customers to make a repeat purchase when the items they previously bought are limited.

  • review request surveys
  • customer satisfaction surveys
  • replenishment emails
  • “thank you” emails

31. As a digital marketer sending post-purchase emails, you are waiting an appropriate amount of time before sending emails to customers. This represents which tip for effective post-purchase communication?

  • Pace your communication
  • Offer incentives
  • Strike a balance between promotional and engaging
  • Personalize the experience

32. As an e-commerce marketer, you aim to build customer loyalty to a brand. You know that customers need to trust the brand to become loyal and make repeat purchases. How can you build customer trust in the brand?

  • Include a short time frame for returns and exchanges.
  • Offer free shipping and returns.
  • Share customers’ personal and financial information.
  • Engage with customers via social media rather than email.

33. Which of the following statements regarding building loyalty in customers is true?

  • Building loyalty is the third stage of the marketing funnel.
  • Email providers typically recognize abandoned cart emails as spam.
  • 12% of customers buy from brands who share their values.
  • Writing product reviews and uploading videos are examples of user-generated content.

34. As a digital marketer, you are creating a rewards program. Your program has an incentive based on the amount paid during a single purchase. What type of rewards program are you using?

  • Spend-based model
  • Tier-based model
  • Points model
  • Subscription model

Shuffle Q/A 3

35. What are ways to make a rewards program more personalized? Select two.

  • Begin an email with the recipient’s name
  • Provide incentives based on shopping habits
  • Create a virtual event for rewards members
  • Automatically enroll customers in the program

36. What is the marketing term for displaying ads that contain the products or services that previous customers already viewed on your website?

  • Impression advertising
  • Dynamic advertising
  • Dynamic remarketing
  • Impression remarketing

Devendra Kumar

Project Management Apprentice at Google

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