25. A digital marketer prepares to present campaign data to a large group. They are nervous about the presentation and want to avoid speaking too quickly. When is a good opportunity to briefly pause during the presentation and slow their pace? Select all that apply.
- When they would like to share a story unrelated to the data
- When asking the audience a question
- When transitioning to a new section in the presentation
- When greeting the audience at the start of the presentation
26. A marketer works with data and metrics. Which of the following refers to the relationship between data and metrics?
- Data is a number, and metrics are the quantitative measurement of data.
- Data is a number, and metrics are the qualitative measurement of data.
- Metrics are numbers, and data is the qualitative measurement of metrics.
- Metrics are numbers, and data is the quantitative measurement of metrics.
27. A marketer creates an email marketing campaign for the holiday season. They send an email to 12,500 people. The email receives 3,722 total clicks, 6,245 opens, and 6,112 unique opens. They are interested to know how the subscribers engaged with the email and decide to calculate the click-to-open rate.
How should they determine this metric?
- 3,722 / 12,500 (total clicks/number of recipients}
- 6,112 / 12,500 (number of unique opens/number of recipients)
- 3,722 / 6,112 (total clicks/number of unique opens)
- 3,722 / 6,245 (total clicks/number of opens)
28. As a digital marketer, you are calculating the percentage of emails that did not get delivered to the recipient’s inbox. What metric are you calculating?
- Email denied rate
- Email bounce rate
- Email complaint rate
- Email spam rate
29. You sent an email to 111,714 recipients. 28,045 opened the email. 9,772 clicked on the ad link. 2,291 made a purchase. How would you calculate the conversion rate?
- 9,772 / 111,714 (ad clicks / number of recipients)
- 2,291 / 9,772 (number of conversions / ad clicks)
- 9,772 / 28,045 (ad clicks / number of opens)
- 111,714 / 28,045 (number of recipients / number of opens)
30. As a digital marketer, you manage an email marketing campaign. How do you calculate the list growth rate?
- [(total number of email addresses – unsubscribes) / new subscribers] x 100
- [(unsubscribes – new subscribers) / total number of email addresses] x 100
- [(new subscribers – unsubscribes) / total number of email addresses] x 100
- [(total number of email addresses – new subscribers) / unsubscribes] x 100
31. A digital marketer calculates the percentage of email recipients who clicked on one or more links in an email out of the total number of unique opens. What metric is this?
- Open rate
- Subscribe rate
- Conversion rate
- Click-to-open rate
32. As an email marketer, you need to determine if your efforts are increasing sales dollars. What metric calculates the ratio of money made and money spent?
- Forward rate
- Conversion rate
- Return on investment (ROI)
- Growth rate
33. As a digital marketer, you are calculating your email list growth rate for the past month. The list gained 1,729 new subscribers. It had 245 unsubscribes. The list total is 76,921 subscribers. How do you calculate the list growth rate for the past month?
- [(76,921 – 1,729) / 245] x 100
- [(76,921 – 245) / 1,729] x 100
- [(1,729 – 245) / 76,921] x 100
- [(245 – 1,729) / 76,921] x 100
34. When creating an email marketing report, you keep the stakeholders' attention by changing how you present the data. Which of the following email marketing tips help you do this? Select all that apply.
- Play videos of demos, testimonials, or case studies
- Briefly describe the goals of the campaign to allow more time for questions
- Share a funny story that is unrelated to the data in the report
- Ask for audience participation through questions, surveys, or quizzes
Shuffle Q/A 3
35. When giving a presentation on email marketing metrics, you include firsthand quotes from actual users. You also highlight positive emotional experiences resulting from your email campaign. Which tip for presenting does this represent?
- Speak clearly and slowly
- Allow for pauses
- Be concise
- Tell a story
36. What metric is calculated by dividing the number of people who opened the email by the number who received the email?
- Conversion rate
- Click-to-open rate
- Unsubscribe rate
- Open rate
