25. A digital marketer prepares to present campaign data to a large group. They are nervous about the presentation and want to avoid speaking too quickly. When is a good opportunity to briefly pause during the presentation and slow their pace? Select all that apply.
- When they would like to share a story unrelated to the data
- When asking the audience a question
- When transitioning to a new section in the presentation
- When greeting the audience at the start of the presentation
26. A marketer works with data and metrics. Which of the following refers to the relationship between data and metrics?
- Data is a number, and metrics are the quantitative measurement of data.
- Data is a number, and metrics are the qualitative measurement of data.
- Metrics are numbers, and data is the qualitative measurement of metrics.
- Metrics are numbers, and data is the quantitative measurement of metrics.
27. A marketer creates an email marketing campaign for the holiday season. They send an email to 12,500 people. The email receives 3,722 total clicks, 6,245 opens, and 6,112 unique opens. They are interested to know how the subscribers engaged with the email and decide to calculate the click-to-open rate.
How should they determine this metric?
- 3,722 / 12,500 (total clicks/number of recipients}
- 6,112 / 12,500 (number of unique opens/number of recipients)
- 3,722 / 6,112 (total clicks/number of unique opens)
- 3,722 / 6,245 (total clicks/number of opens)
28. As a digital marketer, you are calculating the percentage of emails that did not get delivered to the recipient’s inbox. What metric are you calculating?
29. You sent an email to 111,714 recipients. 28,045 opened the email. 9,772 clicked on the ad link. 2,291 made a purchase. How would you calculate the conversion rate?
- 9,772 / 111,714 (ad clicks / number of recipients)
- 2,291 / 9,772 (number of conversions / ad clicks)
- 9,772 / 28,045 (ad clicks / number of opens)
- 111,714 / 28,045 (number of recipients / number of opens)
30. As a digital marketer, you manage an email marketing campaign. How do you calculate the list growth rate?
- [(total number of email addresses – unsubscribes) / new subscribers] x 100
- [(unsubscribes – new subscribers) / total number of email addresses] x 100
- [(new subscribers – unsubscribes) / total number of email addresses] x 100
- [(total number of email addresses – new subscribers) / unsubscribes] x 100
31. A digital marketer calculates the percentage of email recipients who clicked on one or more links in an email out of the total number of unique opens. What metric is this?
32. As an email marketer, you need to determine if your efforts are increasing sales dollars. What metric calculates the ratio of money made and money spent?
33. As a digital marketer, you are calculating your email list growth rate for the past month. The list gained 1,729 new subscribers. It had 245 unsubscribes. The list total is 76,921 subscribers. How do you calculate the list growth rate for the past month?
34. When creating an email marketing report, you keep the stakeholders' attention by changing how you present the data. Which of the following email marketing tips help you do this? Select all that apply.
- Play videos of demos, testimonials, or case studies
- Briefly describe the goals of the campaign to allow more time for questions
- Share a funny story that is unrelated to the data in the report
- Ask for audience participation through questions, surveys, or quizzes